How to Start a Sublimation Printing Business
How to Start a Sublimation Printing Business?
Sublimation Printing is an art that allows you to imprint ink on a huge variety of substrates.
Suitable materials are man-made polymers such as Polyester and PVC, these can be ‘hard’ such as a polyester coated sheet of aluminum or ceramic tiles or ‘soft’ such as polycotton textiles.
The method differs based on what product you want to sublimate. That being said, Sublimation printing is a great business idea, and you should consider checking it out.
What equipment do you need for your Sublimation business?
The first thing you want is a computer where you can manage the printing process. You will also need a graphics design software, as that’s where you will handle and manage all your prints. Starting this type of business will also require you to get a printer compatible with Dye Sublimation Ink and specific Sublimation cartridges as well. Here we show you how to convert an conventional Epson desktop printer into a dedicated sublimation printer.
In addition, you will need Sublimation ink, Sublimation paper, refillable or sublimation cartridges, a heat press and substrates that support the Sublimation Printing.
Research the market
This is important because there are multiple types of Sublimation printing you can focus on. That will help you understand what type of Sublimation is popular in your area. You can use Sublimation blanks for desk signs, t-shirts, mugs, interior signs, trays, coasters, caps, beer mugs, bar mats, ceramic tile, cushion covers, puzzles, chopping boards, wall clocks, badge sublimation and so on. Do some good research so you can figure out the best approach here.
How to sell your products?
You can run your business solely online if you want, using marketplaces like Facebook, eBay, Amazon, Etsy or even further, creating your own online store using a good, cost-effective and reliable platform like Shopify or Woocommerce.
Of course, once your Sublimation printing business is ready to go, you have to promote your company. Create the best Sublimation products you can and promote them on social media, create a Pay Per Click campaign on Google AdWords, use Facebook ads and share your stuff on forums, Facebook Groups etc. Anything that gives you extra exposure will help a lot.
In conclusion, starting a proper Sublimation business will not be that complicated as long as you have the basics covered. It’s important for you to be passionate about creating new stuff, researching new items and always trying to improve your techniques if you want to reach success. Thankfully, if you have a great business idea, a true focus on value, quality and customer support then you never have to worry about its success. Your Sublimation business can shine, but you do need to stand out in front of the competition to reach new heights!